Who is Richforth ? Why not choose Richforth ?
http://www.richforth.com/
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Richforth is located in 15/FL.,West District of FuCheng Bldg.,JinXiuFuCheng Garden,No.338,Hualin Rd.,Fuzhou,Fujian,China with more then 15 experience in exporting apparel ,electronics and promotion gifts .
Our customer spreads all over the world. Most of our customers are from North America, Europe, Australia,Africa and Asian countries.
100 percent qualified goods
We provide high quality products. We conduct our own inspections to complement by a team of QA and QC.From pre-production to final packing, our 35 in-house QC personnel monitor each process closely. And our shipping operator books the shipping requirements exactly based on their inspection certificate. We provide OEM production and can manufacture the products whick meet the CE and Rosh Standard.
Quality Control
Our Quality Control Team is made of a group of experienced QC and QA .They have professional technic. Each of them owns more than 10 year's experience. They follow and control the quality seriously through the whole process, checking materials before production, controling production, monitoring packing and doing final inspection beofore delivery, etc.
Design team
With the support of a team of experienced designers, state- of- the- art equipment as well as efficient management, Richforth is taking the lead in innovative product design, highly efficient product development and short-term manufacturing. Edged by its high quality-price competitiveness, Richforth is winning many OEM and ODM orders from around the world every year.
To keep pace with market trends, our R&D team keeps our products updated by releasing 10 new models monthly. Moreover, we offer comprehensive support for your own design team, helping you with sample and price processing.
Professional Salesman
With more then 15 professional salesmen who are waiting for your enquiry right here. They are ready to provide you service with their 10 years experience.
With 24 hours reply to your enquiry
Richforth Mission
Richforth adheres to our mission from the beginning to end
-----------Providing 100% good qualified products
---------- Competitive price
-----------Satisflied delivery time
-----------Good service
-----------OEM production
-----------Product design
Impressed? Contact us today and our professional salesman will answer to your inquires in no time.
Contact Person: Miss.Koko
Email: sales@richforth.com
MSN: services002@richforth.com
Tel: 86-591-87570002/ 86-134 5911 0542
Fax: 86-591-87541607
http://www.richforth.com/
2010年1月28日星期四
How to get good business ideas ?RICHFORTH LTD (http://www.richforth.com) is the helper in your business
How to get good business ideas?
------We are the helper in your business
All businesses start with an idea, so how do you find the right business ideas?
We have listed a few ideas that could help you find the right business idea:
Keep an ideas note book
Once you start thinking you will be generating hundreds of ideas. Rather than keeping them in your head - write them down - no matter how daft they may be. You may be amazed how useful they may be later on.
I keep a small note pad and pen with me. It can fit in my back pocket and store many hundreds of ideas in it.
For inspiration - Visit an art gallery
You must think that we are nuts to suggest this - but if you want to generate some ideas an art gallery is as good a place to think as anywhere else. It should get you out of the business environment, give you some visual stimulus and generally give you space to think. Make sure that you take a notebook. Give it a try - it may not be as crazy as you think.
Avoid "get rich quick" schemes
If you wanted to do well then you would have to put in a lot of work. That is absolutely true in running business. Nice that it were not the case, but there are very few short cuts in business.
The problem is that with the Internet, there are thousands of people trying to make a fast buck. This is how to spot them.
Avoid all business ideas that have the following wording:
Sound too good to be true?
Sit back and relax and get paid
Become a millionaire
How we make £400 per day
Secrets of millionaires £1,000 per week
Immediate profits
Get millions of dollars
Rake in thousands
Vast incomes
Most things that require a significant up front investment.
If something sounds too good to be true- it probably is. The only person who is likely to get rich is the person behind the scheme.
Talk or meet with other small business owners
Other small business owners are a great source of ideas and support. If you talk with them you will be able to glean a lot of information and support.
RICHFORTH LTD (http://www.richforth.com) is the helper in your business. RICHFORTH are concerning about the market trend all the way. If you don’t have any business idea yet, RICHFORTH can provide you with latest market information and tell you what you want to do. Additionally, RICHFORTH LTD can provide you with the most competitive price of what you want and first-rate services for taking advantage of their rich experiences and great productivity. You can get the most profits from RICHFORTH as the result of your joint effort!
------We are the helper in your business
All businesses start with an idea, so how do you find the right business ideas?
We have listed a few ideas that could help you find the right business idea:
Keep an ideas note book
Once you start thinking you will be generating hundreds of ideas. Rather than keeping them in your head - write them down - no matter how daft they may be. You may be amazed how useful they may be later on.
I keep a small note pad and pen with me. It can fit in my back pocket and store many hundreds of ideas in it.
For inspiration - Visit an art gallery
You must think that we are nuts to suggest this - but if you want to generate some ideas an art gallery is as good a place to think as anywhere else. It should get you out of the business environment, give you some visual stimulus and generally give you space to think. Make sure that you take a notebook. Give it a try - it may not be as crazy as you think.
Avoid "get rich quick" schemes
If you wanted to do well then you would have to put in a lot of work. That is absolutely true in running business. Nice that it were not the case, but there are very few short cuts in business.
The problem is that with the Internet, there are thousands of people trying to make a fast buck. This is how to spot them.
Avoid all business ideas that have the following wording:
Sound too good to be true?
Sit back and relax and get paid
Become a millionaire
How we make £400 per day
Secrets of millionaires £1,000 per week
Immediate profits
Get millions of dollars
Rake in thousands
Vast incomes
Most things that require a significant up front investment.
If something sounds too good to be true- it probably is. The only person who is likely to get rich is the person behind the scheme.
Talk or meet with other small business owners
Other small business owners are a great source of ideas and support. If you talk with them you will be able to glean a lot of information and support.
RICHFORTH LTD (http://www.richforth.com) is the helper in your business. RICHFORTH are concerning about the market trend all the way. If you don’t have any business idea yet, RICHFORTH can provide you with latest market information and tell you what you want to do. Additionally, RICHFORTH LTD can provide you with the most competitive price of what you want and first-rate services for taking advantage of their rich experiences and great productivity. You can get the most profits from RICHFORTH as the result of your joint effort!
The First Step of Growing Your Business:Performance Measurement and Target-setting
The First Step of Growing Your Business:Performance Measurement and Target-setting
The First Step of Growing Your Business
------Performance Measurement and Target-setting
(We are the helper in your business)
The Business Helper is an important partner for your small business and will provide the first-class service and individual attention needed to help you succeed in today's exciting and growing markets.
Performance measurement and target-setting
growing business needs to be closely and carefully managed to ensure the success of new investment decisions and expansion plans. However, many owner-managers find that as their business grows they feel more remote from its operations.
Putting performance measurement systems in place can be an important way of keeping track on the progress of your business. It gives you vital information about what's happening now and it also provides the starting point for a system of target-setting that will help you implement your strategies for growth.
This guide sets out the business benefits of performance measurement and target-setting. It shows you how to choose which key performance indicators (KPIs) to measure and suggests examples in a number of key business areas. It also highlights the main points to bear in mind when setting targets for your business.
The importance of measurement and target-setting
Performance measurement and target-setting are important to the growth process. While many small businesses can run themselves quite comfortably without much formal measurement or target-setting, for growing businesses the control these processes offer can be indispensable.
The benefits of performance measurement
Knowing how the different areas of your business are performing is valuable information in its own right, but a good measurement system will also let you examine the triggers for any changes in performance. This puts you in a better position to manage your performance proactively.
One of the key challenges with performance management is selecting what to measure. The priority here is to focus on quantifiable factors that are clearly linked to the drivers of success in your business and your sector. These are known as key performance indicators (KPIs).
Bear in mind that quantifiable isn't the same as financial. While financial measures of performance are among the most widely used by businesses, non-financial measures can be just as important.
The benefits of target-setting
If you've identified the key areas that drive your business performance and found a way to measure them, then a natural next step is to start setting performance targets to give everyone in your business a clear sense of what they should be aiming for.
Strategic visions can be difficult to communicate, but by breaking your top level objectives down into smaller concrete targets you'll make it easier to manage the process of delivering them. In this way, targets form a crucial link between strategy and day-to-day operations.
Deciding what to measure
Getting your performance measurement right involves identifying the areas of your business it makes most sense to focus on and then deciding how best to measure your performance in those areas.
Choosing and using key performance indicators
Key performance indicators (KPIs) are at the heart of any system of performance measurement and target-setting. When properly used, they are one of the most powerful management tools available to growing businesses.
Selecting KPIs
There are a number of key criteria that your KPIs should meet:
• First, they should be as closely linked as possible to the top-level goals for your business.
• Second, your KPIs need to be quantifiable. If you can't easily reduce your measurement to a number, there will be too much scope for variation and inconsistency if different people carry out the measurements at different times.
• Third, your KPIs should relate to aspects of the business environment over which you have some control. For example, interest rates may be a crucial determinant of performance for a given business, but you can't use the Bank of England base rate as a KPI because it's not something that businesses have any power to change. By contrast, a business' exposure to fluctuations in interest rates can be controlled and so this might make a useful KPI.
Getting the most from your KPIs
The purpose of performance measurement is ultimately to drive future improvements in performance. There are two main ways you can use KPIs to achieve this kind of management power.
The first is to use your KPIs to spot potential problems or opportunities. Remember, your KPIs tell you what's going on in the areas that determine your business performance. If the trends are moving in the wrong direction, you know you have problems to solve. Similarly, if the trends move consistently in your favour, you may have greater scope for growth than you had previously forecast.
The second is to use your KPIs to set targets for departments and employees throughout your business that will deliver your strategic goals.
Managing your information
As with most areas of your business operations, the more detailed and well structured the information you keep about your KPIs is, the easier it will be to use as a management tool. Computer-based management information systems are available for this purpose.
We are the helper in your business: http://www.richforth.com
The First Step of Growing Your Business
------Performance Measurement and Target-setting
(We are the helper in your business)
The Business Helper is an important partner for your small business and will provide the first-class service and individual attention needed to help you succeed in today's exciting and growing markets.
Performance measurement and target-setting
growing business needs to be closely and carefully managed to ensure the success of new investment decisions and expansion plans. However, many owner-managers find that as their business grows they feel more remote from its operations.
Putting performance measurement systems in place can be an important way of keeping track on the progress of your business. It gives you vital information about what's happening now and it also provides the starting point for a system of target-setting that will help you implement your strategies for growth.
This guide sets out the business benefits of performance measurement and target-setting. It shows you how to choose which key performance indicators (KPIs) to measure and suggests examples in a number of key business areas. It also highlights the main points to bear in mind when setting targets for your business.
The importance of measurement and target-setting
Performance measurement and target-setting are important to the growth process. While many small businesses can run themselves quite comfortably without much formal measurement or target-setting, for growing businesses the control these processes offer can be indispensable.
The benefits of performance measurement
Knowing how the different areas of your business are performing is valuable information in its own right, but a good measurement system will also let you examine the triggers for any changes in performance. This puts you in a better position to manage your performance proactively.
One of the key challenges with performance management is selecting what to measure. The priority here is to focus on quantifiable factors that are clearly linked to the drivers of success in your business and your sector. These are known as key performance indicators (KPIs).
Bear in mind that quantifiable isn't the same as financial. While financial measures of performance are among the most widely used by businesses, non-financial measures can be just as important.
The benefits of target-setting
If you've identified the key areas that drive your business performance and found a way to measure them, then a natural next step is to start setting performance targets to give everyone in your business a clear sense of what they should be aiming for.
Strategic visions can be difficult to communicate, but by breaking your top level objectives down into smaller concrete targets you'll make it easier to manage the process of delivering them. In this way, targets form a crucial link between strategy and day-to-day operations.
Deciding what to measure
Getting your performance measurement right involves identifying the areas of your business it makes most sense to focus on and then deciding how best to measure your performance in those areas.
Choosing and using key performance indicators
Key performance indicators (KPIs) are at the heart of any system of performance measurement and target-setting. When properly used, they are one of the most powerful management tools available to growing businesses.
Selecting KPIs
There are a number of key criteria that your KPIs should meet:
• First, they should be as closely linked as possible to the top-level goals for your business.
• Second, your KPIs need to be quantifiable. If you can't easily reduce your measurement to a number, there will be too much scope for variation and inconsistency if different people carry out the measurements at different times.
• Third, your KPIs should relate to aspects of the business environment over which you have some control. For example, interest rates may be a crucial determinant of performance for a given business, but you can't use the Bank of England base rate as a KPI because it's not something that businesses have any power to change. By contrast, a business' exposure to fluctuations in interest rates can be controlled and so this might make a useful KPI.
Getting the most from your KPIs
The purpose of performance measurement is ultimately to drive future improvements in performance. There are two main ways you can use KPIs to achieve this kind of management power.
The first is to use your KPIs to spot potential problems or opportunities. Remember, your KPIs tell you what's going on in the areas that determine your business performance. If the trends are moving in the wrong direction, you know you have problems to solve. Similarly, if the trends move consistently in your favour, you may have greater scope for growth than you had previously forecast.
The second is to use your KPIs to set targets for departments and employees throughout your business that will deliver your strategic goals.
Managing your information
As with most areas of your business operations, the more detailed and well structured the information you keep about your KPIs is, the easier it will be to use as a management tool. Computer-based management information systems are available for this purpose.
We are the helper in your business: http://www.richforth.com
How to set useful targets for your business --We are the helper in your business: http://www.richforth.com
How to set useful targets for your business
------We are the helper in your business
How to set useful targets for your business
It is just a small step from measuring your performance to the much more dynamic process of driving up performance levels across your business. This involves setting performance targets in the key areas that drive your business performance.
Key performance indicators (KPIs), targets and business strategy
Performance targets are a powerful management tool that can help you deliver the kind of strategic changes that many growing businesses need to make. The top-level objectives of your strategic plan can be implemented through departmental goals, and setting targets based on KPIs is an ideal way of doing this.
For example, a company seeking to expand on the basis of its product design capabilities might target year-on-year increases in the number of patents it secures, of new products it launches, or of its licensing income. The specifics will depend on which KPIs best capture the dynamics in the market.
Setting SMART targets
It's a familiar acronym, but a very useful one - your targets should be SMART - specific, measurable, achievable, realistic and time-bound:
• Using KPIs ensures your targets will meet the first two criteria, as all KPIs should, by definition, be specific and measurable.
• Achievable - you need to set ambitious targets that will motivate and inspire your employees, but if you set the bar too high you risk deflating and discouraging them instead. Look back at your performance data for recent years to get a sense of what kind of performance boosts you've seen before - this will give you a sense of what is feasible.
• Realistic - setting realistic targets means being fair on the people who will have to reach them. Make sure you only ask for performance improvements in areas that your staff can actually influence.
• Time-bound - people's progress towards a goal will be more rapid if they have a clear sense of the deadlines against which their progress will be assessed.
Assigning responsibility and resources
Once you have identified the targets based on your KPIs that you believe will deliver the strategic growth you're aiming for, make sure you follow through by assigning clear responsibility for delivering each of them.
It is fine for your top-level strategic objectives to be abstract and business-wide, but your KPI targets should be concrete and clearly owned by a department or individual.
Hitting your targets is unlikely to be a cost-free process, so be ready to make the necessary resources available when needed. Also, undertake regular reviews to assist with motivation and to make changes if the progress made isn't as expected.
We are the helper in your business: http://www.richforth.com
------We are the helper in your business
How to set useful targets for your business
It is just a small step from measuring your performance to the much more dynamic process of driving up performance levels across your business. This involves setting performance targets in the key areas that drive your business performance.
Key performance indicators (KPIs), targets and business strategy
Performance targets are a powerful management tool that can help you deliver the kind of strategic changes that many growing businesses need to make. The top-level objectives of your strategic plan can be implemented through departmental goals, and setting targets based on KPIs is an ideal way of doing this.
For example, a company seeking to expand on the basis of its product design capabilities might target year-on-year increases in the number of patents it secures, of new products it launches, or of its licensing income. The specifics will depend on which KPIs best capture the dynamics in the market.
Setting SMART targets
It's a familiar acronym, but a very useful one - your targets should be SMART - specific, measurable, achievable, realistic and time-bound:
• Using KPIs ensures your targets will meet the first two criteria, as all KPIs should, by definition, be specific and measurable.
• Achievable - you need to set ambitious targets that will motivate and inspire your employees, but if you set the bar too high you risk deflating and discouraging them instead. Look back at your performance data for recent years to get a sense of what kind of performance boosts you've seen before - this will give you a sense of what is feasible.
• Realistic - setting realistic targets means being fair on the people who will have to reach them. Make sure you only ask for performance improvements in areas that your staff can actually influence.
• Time-bound - people's progress towards a goal will be more rapid if they have a clear sense of the deadlines against which their progress will be assessed.
Assigning responsibility and resources
Once you have identified the targets based on your KPIs that you believe will deliver the strategic growth you're aiming for, make sure you follow through by assigning clear responsibility for delivering each of them.
It is fine for your top-level strategic objectives to be abstract and business-wide, but your KPI targets should be concrete and clearly owned by a department or individual.
Hitting your targets is unlikely to be a cost-free process, so be ready to make the necessary resources available when needed. Also, undertake regular reviews to assist with motivation and to make changes if the progress made isn't as expected.
We are the helper in your business: http://www.richforth.com
What your business needs ----www.richforth.com
Recognising what stage of development your business has reached is an important part of ensuring that it achieves its growth potential.
All sorts of people can be successful entrepreneurs. Some are enthusiastic risk-takers, keen to chase opportunities and happy to learn on the job. Others have developed their management skills working for other people before setting up their own businesses.
No single personality type is right for every business. Different businesses demand different skills and attitudes. However, all successful entrepreneurs share a passion for what they do and the ability to inspire others to work with them. Your own approach will have a significant impact on the success of your business and whether it achieves its full growth potential.
As businesses grow, they go through different phases of development. The entrepreneur needs to handle each stage differently.
For example, in a new business, you might focus on producing your products (or services) and selling to new customers. In a small business like this, you might not feel the need to spend much time managing the business - everyone knows what they are supposed to do and gets on with it.
But an approach like this will only take you so far. As the business grows, you need to start acting more as a leader, and shifting your attention towards activities such as managing employee performance and developing the right strategy for the future. As well as changing your approach, this may well involve learning new management skills.
Your entrepreneurial personality
Different people have different reasons for becoming an entrepreneur. For many, it is a lifestyle choice, an alternative to having a more conventional job, which promises greater freedom and opportunity. Others see an opportunity to use the skills they have developed to exploit a market opportunity.
Your reasons for being an entrepreneur can have a dramatic effect on how you approach running your business. A lifestyle entrepreneur may be content with moderate success, while others look to grow a more significant business. Serial entrepreneurs seek to do this repeatedly.
Personal circumstances can also have a significant impact. An entrepreneur with substantial resources and limited commitments can afford to take a far more open attitude to risk than an individual who needs regular income to feed a family.
All sorts of people can be successful entrepreneurs. Some are enthusiastic risk-takers, keen to chase opportunities and happy to learn on the job. Others have developed their management skills working for other people before setting up their own businesses.
No single personality type is right for every business. Different businesses demand different skills and attitudes. However, all successful entrepreneurs share a passion for what they do and the ability to inspire others to work with them. Your own approach will have a significant impact on the success of your business and whether it achieves its full growth potential.
As businesses grow, they go through different phases of development. The entrepreneur needs to handle each stage differently.
For example, in a new business, you might focus on producing your products (or services) and selling to new customers. In a small business like this, you might not feel the need to spend much time managing the business - everyone knows what they are supposed to do and gets on with it.
But an approach like this will only take you so far. As the business grows, you need to start acting more as a leader, and shifting your attention towards activities such as managing employee performance and developing the right strategy for the future. As well as changing your approach, this may well involve learning new management skills.
Your entrepreneurial personality
Different people have different reasons for becoming an entrepreneur. For many, it is a lifestyle choice, an alternative to having a more conventional job, which promises greater freedom and opportunity. Others see an opportunity to use the skills they have developed to exploit a market opportunity.
Your reasons for being an entrepreneur can have a dramatic effect on how you approach running your business. A lifestyle entrepreneur may be content with moderate success, while others look to grow a more significant business. Serial entrepreneurs seek to do this repeatedly.
Personal circumstances can also have a significant impact. An entrepreneur with substantial resources and limited commitments can afford to take a far more open attitude to risk than an individual who needs regular income to feed a family.
Where are you now?
Businesses go through several phases. It takes a while to start a business and get it established. Then you need to decide whether to continue to run your business as it is or to expand it. This will, in part, be dependent on what you intend to do with your business and what your exit strategy is.
Trying to grow too early or trying to grow when your business is busy with other things - eg the development of a new product - can be a mistake. Make sure that if you do decide to grow, you grow at the right time.
It is also important to choose the right sort of growth. For example, you can grow organically by selling your existing products to new markets, or by selling new products to your existing customers, or you can grow rapidly by buying another business. Most businesses that grow successfully do so by working out what they do well and then doing more of it, so it is essential to know what your strengths are.
To make sure that you go for the right sort of growth, at the right time, you need to work out how your business is currently performing. There are a number of ways to do this and one way is to perform a SWOT analysis.
SWOT stands for:
• Strengths
• Weaknesses
• Opportunities
• Threats
A SWOT analysis will help you to identify what your strengths are and what opportunities are available. Once you have identified these you can decide what sort of growth to go for.
The SWOT analysis will also identify any weaknesses or threats. This could help you to avoid growing at the wrong time.
Trying to grow too early or trying to grow when your business is busy with other things - eg the development of a new product - can be a mistake. Make sure that if you do decide to grow, you grow at the right time.
It is also important to choose the right sort of growth. For example, you can grow organically by selling your existing products to new markets, or by selling new products to your existing customers, or you can grow rapidly by buying another business. Most businesses that grow successfully do so by working out what they do well and then doing more of it, so it is essential to know what your strengths are.
To make sure that you go for the right sort of growth, at the right time, you need to work out how your business is currently performing. There are a number of ways to do this and one way is to perform a SWOT analysis.
SWOT stands for:
• Strengths
• Weaknesses
• Opportunities
• Threats
A SWOT analysis will help you to identify what your strengths are and what opportunities are available. Once you have identified these you can decide what sort of growth to go for.
The SWOT analysis will also identify any weaknesses or threats. This could help you to avoid growing at the wrong time.
How to meet the challenges of growing a business---www.richforth.com
Growing businesses face a range of challenges. As a business grows, different problems and opportunities demand different solutions - what worked a year ago might now be not the best approach. All too often, avoidable mistakes turn what could have been a great business into an also-ran.
Recognising and overcoming the common pitfalls associated with growth is essential if your business is to continue to grow and thrive. Crucially, you need to ensure that the steps you take today don't themselves create additional problems for the future. Effective leadership will help you make the most of the opportunities, creating sustainable growth for the future.
Keeping up with the market
Market research isn't something you do as a one-off when you launch your business. Business conditions change continually, so your market research should be continuous as well. Otherwise you run the risk of making business decisions based on out-of-date information, which can lead to business failure.
The more you succeed, the more competitors notice - and react to - what you are doing. A market-leading offer one day may be no better than average a few months later. Apparently loyal customers can be quick to find alternative suppliers who provide a better deal.
As products (and services) age, sales growth and profit margins get squeezed. Understanding where your products are in their lifecycles can help you work out how to maximise overall profitability. At the same time, you need to invest in innovation to build a stream of new, profitable products to market.
Information sources
Published information can provide useful insights into market conditions and trends. As a growing business, your own experience can be even more valuable. You should be able to build up an in-depth picture of what customers want, how they behave and which of your marketing approaches work best.
Taking the time to talk to key customers pays off. Your suppliers and other business partners can be important sources of market information. You should encourage your employees to share what they know about customers and the market. Effective IT systems can also make it easier to share and analyse key information such as customers' purchasing behaviour and preferences.
You may want to carry out extra research as well - for example, to test customer reaction to a new product. You might do this yourself, or use a freelance researcher or market research agency.
Recognising and overcoming the common pitfalls associated with growth is essential if your business is to continue to grow and thrive. Crucially, you need to ensure that the steps you take today don't themselves create additional problems for the future. Effective leadership will help you make the most of the opportunities, creating sustainable growth for the future.
Keeping up with the market
Market research isn't something you do as a one-off when you launch your business. Business conditions change continually, so your market research should be continuous as well. Otherwise you run the risk of making business decisions based on out-of-date information, which can lead to business failure.
The more you succeed, the more competitors notice - and react to - what you are doing. A market-leading offer one day may be no better than average a few months later. Apparently loyal customers can be quick to find alternative suppliers who provide a better deal.
As products (and services) age, sales growth and profit margins get squeezed. Understanding where your products are in their lifecycles can help you work out how to maximise overall profitability. At the same time, you need to invest in innovation to build a stream of new, profitable products to market.
Information sources
Published information can provide useful insights into market conditions and trends. As a growing business, your own experience can be even more valuable. You should be able to build up an in-depth picture of what customers want, how they behave and which of your marketing approaches work best.
Taking the time to talk to key customers pays off. Your suppliers and other business partners can be important sources of market information. You should encourage your employees to share what they know about customers and the market. Effective IT systems can also make it easier to share and analyse key information such as customers' purchasing behaviour and preferences.
You may want to carry out extra research as well - for example, to test customer reaction to a new product. You might do this yourself, or use a freelance researcher or market research agency.
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