2009 Richforth Year-end Party

We hold 2009 Richforth Year-end Party on 2010-01-30.

We enjoyed ourselves and really had a very good time.
In the beginning ,Our boss delivered an very important speech for celebrating a new record on our exporting barget .

To encourage our employee ,Our general Manager rewarded the excellent model to our colleague.

After awarding the model for excellent colleagues in Richforth, We performed several programs for celebraing a new year.

First Programme:    Our General Manager played guitar by singing a moving song .

All of us joined together in the following game and really enjoyed ourselves

After the Year-end Party ,we had a dinner together in a restaurant .

Who is Richforth ? www.richforth.com

Who is Richforth ? Why not choose Richforth ?

http://www.richforth.com/

Our vedio blog

http://v.youku.com/v_show/id_XMTA2MDQ3MTk2.html
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Richforth is located in 15/FL.,West District of FuCheng Bldg.,JinXiuFuCheng Garden,No.338,Hualin Rd.,Fuzhou,Fujian,China with more then 15 experience in exporting apparel ,electronics and promotion gifts .

Our customer spreads all over the world. Most of our customers are from North America, Europe, Australia,Africa and Asian countries.


100 percent qualified goods
We provide high quality products. We conduct our own inspections to complement by a team of QA and QC.From pre-production to final packing, our 35 in-house QC personnel monitor each process closely. And our shipping operator books the shipping requirements exactly based on their inspection certificate. We provide OEM production and can manufacture the products whick meet the CE and Rosh Standard.


Quality Control




Our Quality Control Team is made of a group of experienced QC and QA .They have professional technic. Each of them owns more than 10 year's experience. They follow and control the quality seriously through the whole process, checking materials before production, controling production, monitoring packing and doing final inspection beofore delivery, etc.



Design team



　With the support of a team of experienced designers, state- of- the- art equipment as well as efficient management, Richforth is taking the lead in innovative product design, highly efficient product development and short-term manufacturing. Edged by its high quality-price competitiveness, Richforth is winning many OEM and ODM orders from around the world every year.

To keep pace with market trends, our R&D team keeps our products updated by releasing 10 new models monthly. Moreover, we offer comprehensive support for your own design team, helping you with sample and price processing.



Professional Salesman



With more then 15 professional salesmen who are waiting for your enquiry right here. They are ready to provide you service with their 10 years experience.

With 24 hours reply to your enquiry



Richforth Mission

Richforth adheres to our mission from the beginning to end
-----------Providing 100% good qualified products

---------- Competitive price

-----------Satisflied delivery time

-----------Good service

-----------OEM production

-----------Product design

Impressed? Contact us today and our professional salesman will answer to your inquires in no time.

Contact Person: Miss.Koko

Email: sales@richforth.com

MSN: services002@richforth.com

Tel: 86-591-87570002/ 86-134 5911 0542

Fax: 86-591-87541607

http://www.richforth.com/

How to get good business ideas ?RICHFORTH LTD (http://www.richforth.com) is the helper in your business

How to get good business ideas?

------We are the helper in your business



All businesses start with an idea, so how do you find the right business ideas?



We have listed a few ideas that could help you find the right business idea:



Keep an ideas note book



Once you start thinking you will be generating hundreds of ideas. Rather than keeping them in your head - write them down - no matter how daft they may be. You may be amazed how useful they may be later on.



I keep a small note pad and pen with me. It can fit in my back pocket and store many hundreds of ideas in it.



For inspiration - Visit an art gallery



You must think that we are nuts to suggest this - but if you want to generate some ideas an art gallery is as good a place to think as anywhere else. It should get you out of the business environment, give you some visual stimulus and generally give you space to think. Make sure that you take a notebook. Give it a try - it may not be as crazy as you think.



Avoid "get rich quick" schemes



If you wanted to do well then you would have to put in a lot of work. That is absolutely true in running business. Nice that it were not the case, but there are very few short cuts in business.

The problem is that with the Internet, there are thousands of people trying to make a fast buck. This is how to spot them.



Avoid all business ideas that have the following wording:



Sound too good to be true?

Sit back and relax and get paid

Become a millionaire

How we make £400 per day

Secrets of millionaires £1,000 per week

Immediate profits

Get millions of dollars

Rake in thousands

Vast incomes



Most things that require a significant up front investment.



If something sounds too good to be true- it probably is. The only person who is likely to get rich is the person behind the scheme.



Talk or meet with other small business owners



Other small business owners are a great source of ideas and support. If you talk with them you will be able to glean a lot of information and support.



RICHFORTH LTD (http://www.richforth.com) is the helper in your business. RICHFORTH are concerning about the market trend all the way. If you don’t have any business idea yet, RICHFORTH can provide you with latest market information and tell you what you want to do. Additionally, RICHFORTH LTD can provide you with the most competitive price of what you want and first-rate services for taking advantage of their rich experiences and great productivity. You can get the most profits from RICHFORTH as the result of your joint effort!

The First Step of Growing Your Business:Performance Measurement and Target-setting

The First Step of Growing Your Business:Performance Measurement and Target-setting


The First Step of Growing Your Business



------Performance Measurement and Target-setting



(We are the helper in your business)



The Business Helper is an important partner for your small business and will provide the first-class service and individual attention needed to help you succeed in today's exciting and growing markets.



Performance measurement and target-setting



growing business needs to be closely and carefully managed to ensure the success of new investment decisions and expansion plans. However, many owner-managers find that as their business grows they feel more remote from its operations.



Putting performance measurement systems in place can be an important way of keeping track on the progress of your business. It gives you vital information about what's happening now and it also provides the starting point for a system of target-setting that will help you implement your strategies for growth.



This guide sets out the business benefits of performance measurement and target-setting. It shows you how to choose which key performance indicators (KPIs) to measure and suggests examples in a number of key business areas. It also highlights the main points to bear in mind when setting targets for your business.



The importance of measurement and target-setting



Performance measurement and target-setting are important to the growth process. While many small businesses can run themselves quite comfortably without much formal measurement or target-setting, for growing businesses the control these processes offer can be indispensable.



The benefits of performance measurement



Knowing how the different areas of your business are performing is valuable information in its own right, but a good measurement system will also let you examine the triggers for any changes in performance. This puts you in a better position to manage your performance proactively.



One of the key challenges with performance management is selecting what to measure. The priority here is to focus on quantifiable factors that are clearly linked to the drivers of success in your business and your sector. These are known as key performance indicators (KPIs).



Bear in mind that quantifiable isn't the same as financial. While financial measures of performance are among the most widely used by businesses, non-financial measures can be just as important.



The benefits of target-setting



If you've identified the key areas that drive your business performance and found a way to measure them, then a natural next step is to start setting performance targets to give everyone in your business a clear sense of what they should be aiming for.



Strategic visions can be difficult to communicate, but by breaking your top level objectives down into smaller concrete targets you'll make it easier to manage the process of delivering them. In this way, targets form a crucial link between strategy and day-to-day operations.



Deciding what to measure



Getting your performance measurement right involves identifying the areas of your business it makes most sense to focus on and then deciding how best to measure your performance in those areas.



Choosing and using key performance indicators



Key performance indicators (KPIs) are at the heart of any system of performance measurement and target-setting. When properly used, they are one of the most powerful management tools available to growing businesses.



Selecting KPIs



There are a number of key criteria that your KPIs should meet:

• First, they should be as closely linked as possible to the top-level goals for your business.

• Second, your KPIs need to be quantifiable. If you can't easily reduce your measurement to a number, there will be too much scope for variation and inconsistency if different people carry out the measurements at different times.

• Third, your KPIs should relate to aspects of the business environment over which you have some control. For example, interest rates may be a crucial determinant of performance for a given business, but you can't use the Bank of England base rate as a KPI because it's not something that businesses have any power to change. By contrast, a business' exposure to fluctuations in interest rates can be controlled and so this might make a useful KPI.



Getting the most from your KPIs



The purpose of performance measurement is ultimately to drive future improvements in performance. There are two main ways you can use KPIs to achieve this kind of management power.



The first is to use your KPIs to spot potential problems or opportunities. Remember, your KPIs tell you what's going on in the areas that determine your business performance. If the trends are moving in the wrong direction, you know you have problems to solve. Similarly, if the trends move consistently in your favour, you may have greater scope for growth than you had previously forecast.

The second is to use your KPIs to set targets for departments and employees throughout your business that will deliver your strategic goals.



Managing your information



As with most areas of your business operations, the more detailed and well structured the information you keep about your KPIs is, the easier it will be to use as a management tool. Computer-based management information systems are available for this purpose.



We are the helper in your business: http://www.richforth.com

How to set useful targets for your business --We are the helper in your business: http://www.richforth.com

How to set useful targets for your business




------We are the helper in your business



How to set useful targets for your business



It is just a small step from measuring your performance to the much more dynamic process of driving up performance levels across your business. This involves setting performance targets in the key areas that drive your business performance.



Key performance indicators (KPIs), targets and business strategy



Performance targets are a powerful management tool that can help you deliver the kind of strategic changes that many growing businesses need to make. The top-level objectives of your strategic plan can be implemented through departmental goals, and setting targets based on KPIs is an ideal way of doing this.



For example, a company seeking to expand on the basis of its product design capabilities might target year-on-year increases in the number of patents it secures, of new products it launches, or of its licensing income. The specifics will depend on which KPIs best capture the dynamics in the market.



Setting SMART targets



It's a familiar acronym, but a very useful one - your targets should be SMART - specific, measurable, achievable, realistic and time-bound:



• Using KPIs ensures your targets will meet the first two criteria, as all KPIs should, by definition, be specific and measurable.

• Achievable - you need to set ambitious targets that will motivate and inspire your employees, but if you set the bar too high you risk deflating and discouraging them instead. Look back at your performance data for recent years to get a sense of what kind of performance boosts you've seen before - this will give you a sense of what is feasible.

• Realistic - setting realistic targets means being fair on the people who will have to reach them. Make sure you only ask for performance improvements in areas that your staff can actually influence.

• Time-bound - people's progress towards a goal will be more rapid if they have a clear sense of the deadlines against which their progress will be assessed.



Assigning responsibility and resources



Once you have identified the targets based on your KPIs that you believe will deliver the strategic growth you're aiming for, make sure you follow through by assigning clear responsibility for delivering each of them.



It is fine for your top-level strategic objectives to be abstract and business-wide, but your KPI targets should be concrete and clearly owned by a department or individual.



Hitting your targets is unlikely to be a cost-free process, so be ready to make the necessary resources available when needed. Also, undertake regular reviews to assist with motivation and to make changes if the progress made isn't as expected.



We are the helper in your business: http://www.richforth.com

What your business needs ----www.richforth.com

Recognising what stage of development your business has reached is an important part of ensuring that it achieves its growth potential.



All sorts of people can be successful entrepreneurs. Some are enthusiastic risk-takers, keen to chase opportunities and happy to learn on the job. Others have developed their management skills working for other people before setting up their own businesses.



No single personality type is right for every business. Different businesses demand different skills and attitudes. However, all successful entrepreneurs share a passion for what they do and the ability to inspire others to work with them. Your own approach will have a significant impact on the success of your business and whether it achieves its full growth potential.



As businesses grow, they go through different phases of development. The entrepreneur needs to handle each stage differently.



For example, in a new business, you might focus on producing your products (or services) and selling to new customers. In a small business like this, you might not feel the need to spend much time managing the business - everyone knows what they are supposed to do and gets on with it.

But an approach like this will only take you so far. As the business grows, you need to start acting more as a leader, and shifting your attention towards activities such as managing employee performance and developing the right strategy for the future. As well as changing your approach, this may well involve learning new management skills.



Your entrepreneurial personality



Different people have different reasons for becoming an entrepreneur. For many, it is a lifestyle choice, an alternative to having a more conventional job, which promises greater freedom and opportunity. Others see an opportunity to use the skills they have developed to exploit a market opportunity.



Your reasons for being an entrepreneur can have a dramatic effect on how you approach running your business. A lifestyle entrepreneur may be content with moderate success, while others look to grow a more significant business. Serial entrepreneurs seek to do this repeatedly.



Personal circumstances can also have a significant impact. An entrepreneur with substantial resources and limited commitments can afford to take a far more open attitude to risk than an individual who needs regular income to feed a family.

Where are you now?

Businesses go through several phases. It takes a while to start a business and get it established. Then you need to decide whether to continue to run your business as it is or to expand it. This will, in part, be dependent on what you intend to do with your business and what your exit strategy is.



Trying to grow too early or trying to grow when your business is busy with other things - eg the development of a new product - can be a mistake. Make sure that if you do decide to grow, you grow at the right time.



It is also important to choose the right sort of growth. For example, you can grow organically by selling your existing products to new markets, or by selling new products to your existing customers, or you can grow rapidly by buying another business. Most businesses that grow successfully do so by working out what they do well and then doing more of it, so it is essential to know what your strengths are.



To make sure that you go for the right sort of growth, at the right time, you need to work out how your business is currently performing. There are a number of ways to do this and one way is to perform a SWOT analysis.



SWOT stands for:

• Strengths

• Weaknesses

• Opportunities

• Threats



A SWOT analysis will help you to identify what your strengths are and what opportunities are available. Once you have identified these you can decide what sort of growth to go for.



The SWOT analysis will also identify any weaknesses or threats. This could help you to avoid growing at the wrong time.

How to meet the challenges of growing a business---www.richforth.com

Growing businesses face a range of challenges. As a business grows, different problems and opportunities demand different solutions - what worked a year ago might now be not the best approach. All too often, avoidable mistakes turn what could have been a great business into an also-ran.



Recognising and overcoming the common pitfalls associated with growth is essential if your business is to continue to grow and thrive. Crucially, you need to ensure that the steps you take today don't themselves create additional problems for the future. Effective leadership will help you make the most of the opportunities, creating sustainable growth for the future.



Keeping up with the market



Market research isn't something you do as a one-off when you launch your business. Business conditions change continually, so your market research should be continuous as well. Otherwise you run the risk of making business decisions based on out-of-date information, which can lead to business failure.



The more you succeed, the more competitors notice - and react to - what you are doing. A market-leading offer one day may be no better than average a few months later. Apparently loyal customers can be quick to find alternative suppliers who provide a better deal.



As products (and services) age, sales growth and profit margins get squeezed. Understanding where your products are in their lifecycles can help you work out how to maximise overall profitability. At the same time, you need to invest in innovation to build a stream of new, profitable products to market.



Information sources



Published information can provide useful insights into market conditions and trends. As a growing business, your own experience can be even more valuable. You should be able to build up an in-depth picture of what customers want, how they behave and which of your marketing approaches work best.



Taking the time to talk to key customers pays off. Your suppliers and other business partners can be important sources of market information. You should encourage your employees to share what they know about customers and the market. Effective IT systems can also make it easier to share and analyse key information such as customers' purchasing behaviour and preferences.



You may want to carry out extra research as well - for example, to test customer reaction to a new product. You might do this yourself, or use a freelance researcher or market research agency.

A secret story that has to be revealed concerning to 2010 Qatar ExxonMobil Open

The 2010 Qatar ExxonMobil Open was a tennis tournament played on outdoor hard courts. It was be the 18th edition of the Qatar ExxonMobil Open, and part of the ATP World Tour 250 series of the 2010 ATP World Tour. It took place at the Khalifa International Tennis Complex in Doha, Qatar, from January 4 through January 9, 2010.

Even though the 2010 Qatar ExxonMobil Open has rung down the curtain in 9,2010 .That was an amazing tennis Tournament..

The Qatar Tennis Federation (QTF) has built a Mini Souq inside the Complex for the delight of the public attending the Qatar Open 2010.

QTF is also organising a kids zone where children will be able to learn about tennis, in a fun atmosphere. At the Public Village, the visitors will also have the rare opportunity to meet the tennis stars during the ‘Kids Clinic’ where the children will have the opportunity to play tennis with some of the players and there will be daily autograph sessions.
In " Kids Clinic" Ozone ,Tennis superstars Roger Federer and Rafael Nadal hit some balls with the kids during the first day of the Qatar ExxonMobil open 2010.


Do you know the secret of the balls held on the hands of Tennis Superstars Roger Federer and Rafael Nadal ?

Richforth has cooperated with many famous company for manufacturing and supplying promotion gifts for them .

To mention the popular 2010 Qatar ExxonMobil Open, There is a secret story that has to mentioned about this amazing 2010 Qatar ExxonMobil Open.



Richforth is authorized to manufuacture the promotion gift ---tennis ball for 2010 Qatar ExxonMobil Open .
You see the tennis ball held on the hands of Tennis Superstars Roger Federer and Rafael Nadal .Those tennis balls are the Products of Richforth Limited .
While we saw those pictures sent by our cooperator, We feel very proud of that .
And we really wish Richforth will be your service someday .
Join hands with Richforth, then Co-Win!


If you want to know more information about Richforth Limited ,Please load in our website at www.richforth.com . You can call me at 0086 0591 87570002 or 0086 13459110542 for knowing more information .

What is the supplier's price trick?

China has played a more and more important role in the world trading as economy develop. China surpassed the US as the world's second-largest exporter in the middle of 2006, according to data published Thursday by the World Trade Organization, and the emerging economic giant is pulling further and further ahead. In 2007, China's trade with Japan, the world's second-largest economy, surpassed U.S. trade with Japan for the first time since World War II. Export growth of China outpacing all other major trading countries.
“Made in China” label may be found on many products from all over the world. It is difficult to find a shop in the West that does not sell products with a 'Made in China' label. China has overtaken Japan in the last decade to become the largest manufacturer and exporter of consumer goods. It is now the world's number one producer for more than 100 different consumer products. As most of people know, the products which made in China are usually cheap and of high quality. Many foreign buyers search for China's providers at B2B websites to compare the price until they get the lowest one. Many SOHO and small business owners play trick. They use lowest price to attract customers first and ask them to pay deposit. After order confirmed, they make fraud during the process, such as slight changes in materials or the increase in the sample charge when making models. However, many of Chinese foreign trade enterprises and individuals SOHO have no ability to afford compensation to the buyers for their losses.
Low price can not say every thing, the buyers not only need to consider price, but also has to choose a good supplier. Just as RICHFORTH LIMITED, which not only have the most competitive price, but also can provide first-rate service for you. RICHFORTH has developed more different kinds of the manufacturing enterprises, and not just be confined to its own holding factories. Moreover, RICHFORTH is concerning about the new trends in the market where you are, and provide you with the latest product information. Even its financial sector have made adequate preparation to afford the losses you may do, this is lots of Chinese foreign trade enterprises and individuals SOHO can not do. Sourcing from China? Start here: http://www.richforth.com/index.shtml

The Integrated B2B E-Commerce Company

The rapid ascent of the ubiquitous World Wide Web has completely transformed the way global trading takes place. Traditional international trading is quickly replaced by online trading platforms with greater efficiency and lower costs. Such current trends in E-commerce will continue to dominate the world of trading. More specifically, the rise of B2B franchises will shape the future of global on-line trading.

Major players in B2B platforms comprise names like Alibaba, Global Sources and Tradekey, just to name a few. These global leaders have led the initial market evolution of inter-business dealings. In essence, these current setups are really information technology entities whose business models are selling business connections and inquiries for revenue generation. The world of commerce is still far off from an integrated business trading platform and resource.

This is the first generation business model for the B2B prototype. Our vision for the future of a true B2B platform entails the following 4 processes; searching, filtering, negotiating, and finally purchasing. These processes are not new but reflect actual stages of the traditional model. In terms of time resource involved, they run approximately as follows: 10% for searching, 20% for filtering, 20% for negotiating and 50% for purchasing. In general, current B2B operations only target the first two processes; searching and filtering.


Richforth Limited is a company that embodies the true integration of the B2B enterprise. While current platforms like Alibaba encompass the first two stages, Richforth’s system integrates the entire trade process. The business model is a complete streamlining and linking of the four processes from searching all the way downstream to the final purchase.

Richforth started their e-commerce operations in 2007, focusing on providing services and small and medium sized orders globally using the World Wide Web as the main channel of marketing and distribution. The main target customers are those in the small bracket with single total order size less than USD10,000. Though small, the overall market for this segment amounts to USD 260 billion per year. (Calculations are detailed at the end of article) .

In particular, Richforth targets clients with the following characteristics:

1. Clients with small orders for each single product but would potentially purchase a range
of other products. The integrated purchasing platform that is provided by Richforth
allows such customers to efficiently process their small sized orders without costly long
drawn procurement procedures and doing due diligence on prospective suppliers at
physical locations like the Guangzhou Trade Fair.

2. Clients who may have uncertain trade flows and repeat business. The business model of
Richforth is a relatively risk free alternative for customers which have little prior
experience in doing business with Chinese or global firms. The flexibility afforded to

1
Calculation for market size is based on documents provided by the Ministry of Commerce,
People’s Republic of China. In 2008, total value of exports was USD1,428.55 billion with 26%
percent from private SMEs. Of this, SMEs with order size below USD10,0000 comprising 70%.
This sums to approximately USD14,285.5x26%x70%, or USD260 billion.
clients to start small in the procurement cycle with Richforth means that there is little
risk exposure to the prospective new customers.

3. Clients who are price sensitive. Richforth provides an alternative to global trading
businesses which are cost minimisers. Currently, these businesses engage an
intermediary firm, usually based in Hong Kong or Taiwan which then channels the orders
to China. Trading direct with Richforth and bypassing these middlemen can significantly
reduce trading costs and improve efficiency.

Centered strategically on China’s mid coastal region, Richforth has plenty of advantages bridging
the new world of B2B e-commerce and reliable traditional trading.

1. Experienced reputation and diversified product range. The company has 13 years of
global trading experience, starting with traditional commerce and evolving into a B2B
platform. It deals with more than 8,000 different products ranging from apparels, clocks,
bags, shoes to home decorations. It is virtually a one-stop shopping mall that caters to
small wholesale, retail and corporate clients.

2. Extensive supplier base. Connected to more than 247 factories and with strong
relationships with more than 1,000 others, Richforth boasts of an extensive supplier
infrastructure and resource platform for straight-through trading processing. This allows
the company to maximize customization and improve productivity and lower supply
chain bottlenecks.

3. Mass Market Niche. By focusing on small to medium trading enterprises, Richforth is
able to offer premium service for this market segment.

4. Integrated Trade Processing. The firm offers convenience and quality trade services
which integrates the entire trading procedure. Auto order filling, immediate reply and
confirmation, secure backup of customer profile and information are some of the
features that make Richforth successful. The end result is an easy and seamless trading
environment which is very cost effective for SMEs and entrepreneurs.

During the global crisis of 2008, the company generated revenues of USD3,500,000. This is
expected to rise to USD 10,000,000 in 2009 given the market recovery.

With its success and business model, Richforth aims to challenge the existing B2B e-commerce
marketplace. Focusing on its basic strengths and proven market niche, the firm will aim to be the
premier platform for cost effective and efficient straight-through trading on a diversified product
base for small to medium enterprises.
want to know more about Richforth ,Please load in our website at www.richforth.com

Who is Richforth Limited

Introduction

1)RICHFORTH.COM Platform

RICHFORTH.COM is a Sourcing Center which customize all kinds of products for the small and medium-sized businesses, providing customers with convenient, first-rate services via Internet-marketing. No matter you’re an owner of 2-dollar-shop, or member of Ebay, or operator of gift-mail company, you also need to stock and import products from China. RICHFORTH is your Sourcing Center and offer you the most competitive price, what you want do is just concerning about the market trend and tell us what is you want. We will take advantage of our rich experiences and great productivity to provide you with the products.


2)RICHFORTH LTD

Richforth Limited is a company that embodies the true integration of the B2B enterprise. Centered strategically on China’s mid coastal region, Richforth has plenty of advantages bridging the new world of B2B e-commerce and reliable traditional trading.

A. Experienced reputation and diversified product range. The company has 14 years of global
trading experience, starting with traditional commerce and evolving into a B2B platform. It deals
with more than 8,000 different products ranging from apparels, clocks, bags, shoes to home
decorations. It is virtually a one-stop shopping mall that caters to small wholesale, retail and
corporate clients.

B. Extensive supplier base. Positioned strategically between the giant industrial belts of the Pearl River Delta and the Yangtze Delta, Richforth boasts of an extensive supplier infrastructure and resource platform for straight-through trade processing. It is connected to more than 247 factories and has strong relationships with more than 1,000 others. This allows the company to maximize customization and improve productivity and lower supply chain bottlenecks.

C. Mass Market Niche. By focusing on small to medium trading enterprises, Richforth is able to offer premium service for this market segment.

D. Integrated Trade Processing. Richforth offers convenience and quality trade services which integrates the entire trading procedure. Auto order filling, immediate reply and confirmation, secure backup of customer profile and information are some of the features that make Richforth successful. The end result is an easy and seamless trading environment which is very cost effective for SMEs and entrepreneurs.


3)Our Mission and principle

Accepting and welcome all small orders, offering first-rate and all-wave service for more buyers to get what they want, making our customers get the most profits from RICHFORTH!